DailyMail, WPP And Snapchat To Launch Truffle Pig The Content Marketing Firm
DailyMail is teaming up with two of the world’s greatest names in marketing, content and community to launch the first joint global digital content company. Making the announcement on board the MailOnline yacht on the Cannes Lions festival on Tuesday, it was revealed Truffle Pig can be a collaboration with advertising company WPP and social app Snapchat.
Jon Steinberg, CEO, Each day Mail North America, met with Sir Martin Sorrell, founder and CEO of WPP, Snapchat co-founder Evan Spiegel, and Alexander Jutkowitz, Managing Companion, Group SJR, to launch the initiative. The new firm, which is able to mix one of the best of worldwide company, newsroom and social media expertise, will offer brands unprecedented attain and alternative by way of content material planning, development and creation in addition to amplification throughout digital media sites and platforms.
Mr Steinberg, who will join the Board of Truffle Pig, mentioned the enterprise would be an ‘evolution not a revolution’ of the way in which the content agencies work. ‘A truffle pig finds the uncommon and tasty,’ he stated. ‘With the need for story-driven marketing on our websites and people of different media companies, and new advert formats like Snapchat, manufacturers want a truffle pig.
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‘We are excited to work with the world’s main manufacturers, their media businesses, and all digital platforms to convey a singular take on digital advertising and marketing. Mr Steinberg told journalists Truffle Pig was going to ‘totally evolve the best way media planning and creative processes get done’. He added: ‘I say evolve because we’re not altering things, we’re simply tight-knitting it collectively slightly bit extra.
The corporate will supply providers reminiscent of content creation, multimedia corresponding to infographics and GIFs, video and images, social media administration and viewers growth. Sir Martin, CEO of WPP, the world leader in promoting and advertising and marketing companies, said: ‘In a digital world overflowing with content material, shoppers crave quality. Mr Spiegel added: ‘It’s been a tremendous experience to work with the Daily Mail on their Discover channel and innovate alongside them.
Mr Jutkowitz, who has been appointed Truffle Pig’s CEO, mentioned: ‘Content and truffles are nearly precisely alike. All content is equal, but some content is extra equal than others. ‘And truffles are a little bit extra equal than some of the fungus we see on the planet. ‘And who desires this type of content? Properly, it’s loads of those beasts which might be on the market, whether or not it’s brands, shoppers - everyone wants to be producing, and desirous about great content material.